Superfish Launches Window Shopper Tool

by Jonathon Ramsey (RSS feed)
Apr 18th 2010 at 7:01PM

Superfish is a new program that helps you window shop, your computer monitor replacing the need to actually leave your house and stand in front of an actual window. And, you know, walk.

It works somewhat like CoolIris: you download the Superfish software, and when you go to any one of a ton of online stores – literally, it works all over the web, including Yahoo Shopping and Google – a "See Similar" icon will appear over enabled items. In the pic above, we went to Nordstrom, clicked to window shop for the red pump in the corner, the Pelle Moda Syreta Pump, and Superfish pulled up a host of other options from which to choose. If we had preferred the Naughty Monkey Women's Fiesta Pump (and we don't, for a number of reasons), all we needed to do was click to go to Amazon and purchase it. Superfish also gives you the flexibility of removing styles and colors you don't like. We eliminated that Naughty Monkey pump and styles like it, and they were replaced by other pumps in other virtual windows.

Superfish is new so you will stumble on the occasional WTF, such as when we went to Nordstroms and searched for similar white sport jackets, and were shown jewel-encrusted pendants. And it does launch a lot of new windows on install and a new window any time you click on a one of the links to see a similar item. Other than that, it's a fine way to start comparison shopping if you're genuinely sick of having to leave your bed to get what you want.

Tags: online, online shopping, shopping, superfish