Lormarins 1200 Launch Leads £10M of Classics Through Mayfair

by Noah Joseph (RSS feed)
Apr 15th 2010 at 10:02PM

London's packed with exotic and classic automobiles, but the usual array was no match for the parade that drove through the city's Mayfair neighborhood the other day. Some £10 million worth of classic motors – including a 1932 Alfa Romeo 8C Monza and a 1957 Ferrari 250 GT Tour de France – were led through the streets to the home of fashion icon Alfred Dunhill by none other than former world champion Jody Scheckter in a 1952 Jaguar C-Type, with the South African ambassador riding shotgun.

The event was held to announce the launch of a new classic rally in South Africa. Modeled on the iconic Mille Miglia in Italy, the Lormarins 1200 will be held for the first time this October around the country's Western Cape wine region, with some 40-50 classics anticipated to participate.

Gallery: Lormarins 1200 launch in London