Zimmermann Swimwear Opens Its Doors in Soho

by Annie Scott (RSS feed)
Apr 13th 2010 at 5:02AM

We at Luxist are huge fans of the Zimmermann line of swim and resort wear. Their sexy, bold colors and flamboyant vintage prints are eternally fresh and appealing. Last August, we published a story about their fabulous fashion show on the roof of The Empire Hotel -- and now, we can all buy many of those same items in their new store in Soho, NYC.

That's right, Zimmermann has opened their first ever pop-up shop in the USA. Though we Americans can access some of the wild, yet elegant Australian swim and after-swim fashions through Shopbop and some department and specialty stores, many items are exclusive, for North America, to their store at 112 Greene Street (between Prince and Spring). The store also features their capsule collection of footwear and handbags, as well as complementary jewelry collections by Australian designers.

The 2,500 square foot, bright and airy pop-up shop opened Monday, April 12 and will continue through June 30, but Zimmermann is on the hunt for a full-time home in Soho.

Gallery: Zimmermann Pop-up Shop