Rie Rasmussen Named the New Face of Perrier-Jouet

by Jared Paul Stern (RSS feed)
Apr 8th 2010 at 7:02PM

Stunning multi-talented Danish model / artist / actress / director Rie Rasmussen has been chosen as the new face of Perrier-Jouet, breathing new life into the famed 200-year-old French champagne house. Rasmussen will help give Perrier-Jouet's iconic Belle Epoque bottle a makeover, gracing it with her image as captured by photographer Ben Hassett. Rasmussen first made her mark as a Victoria's Secret siren in 2001, then stole the show with a role as Rebecca Romijn's lesbian lover in Brian De Palma's 2002 thriller Femme Fatale. She went on to become the face of Gucci worldwide, while directing and starring in a short film that made it to Cannes in 2004. In 2005 she starred in Luc Besson's underrated Angel-A, a French fairytale shot in black-and-white, in 2008 she published a book of her painting, drawing and photography, and last year directed her first feature film, entitled Human Zoo.

Tags: ad campaigns, champagne, model, Perrier-Jouet, Rie Rasmussen, supermodel, Victorias Secret