Crown Royal is to whiskey what Mc Donalds is to food. This new offering of Crown Black tastes suspiciously like regular Crown with chemicals added. The only black i care for however is a Kentucky bourbon, Jim Beam Black, however it is usually a tad tricky to find. I agree with the above commenter that Cuervo Black was disgusting, i bought 6 bottles from our friendly liquor rep and finally ended up pushing it at $1.00 a shot on karaoke night. But honestly Crown has a problem in that they strive to not rock the boat and be the whiskey your non drinking man drinks. I personally believe that it probably sees a huge majority of its sales during the holiday season when many gift boxes are bought as presents and people that normally dont have parties buy what they believe to be good whiskey. It however has been a strategy that has worked well for them for many years. Here in Lubbock Texas a 750 sells for $27.95 however liquor is usually high here. I personally will be shelving this in the mids and charging $4.50 a drink, however we dont sell much canadian and with Jack, Jim, Jim Black, and Bernheim's at the same price i doubt it will move much. As to the OP i am very confused with your comparison with Johnny Walker and Jameson's as one is a Scotch and the other an Irish. In my personal experience a person is as likely to switch from a Scotch or an Irish to a Canadian Whiskey as they are to kiss a pigs rear end as many people do not care for the more mellow flavor of Canadians. It might just be that i dont understand the terms "flagship" and "expression" both of which were used a lot in this article and being a dumb bar owner of 34 years i dont usually get a chance to be all literary.

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