Martell Cognac Launches Luxe Airport Brand Boutique
Pernod Ricard has opened the first Martell Experience Boutique in partnership with liquor and tobacco retailer Sky Connection at Hong Kong International airport (HKIA) terminal one's arrivals area. The main attraction of the boutique is the Martell Discovery Table, where consumers see tasting notes for each Martell cognac and eaux-de-vie blend. Pernod made a commitment to the boutique at HKIA for three years, and is looking to roll it out to other airports.
This venture follows a successful run of a pop-up boutique of a different design at the Pavilion Kuala Lumpur last January and February.
Lord knows, airports are places for business travelers to kill time. And there is mounting interest in turning retail space into more experiential brand boutiques, rather than just kissing off all that time travelers have to the VIP clubs run by the airlines. Visitors can delve into the production methods of the cognac and history of the brand via videos. Passengers can take advantage of the brand's bottle engraving services dedicated to the L'Or de Jean Martell decanters and obtain assistance from Martell brand specialists.
Speaking at the grand opening, Sky Connection CEO Baker Salleh said: "What you see here today is actually the cooperation and culmination of a very successful and visionary investment in terms of duty free shops. As you can see across the way, there's a very standard duty free shop where we try to cater to the maximum number of passengers, but on this side you see the epitome of a luxury boutique.
Justin Bieber BOOED While Accepting Award
Dozens Killed in Oklahoma Tornado; Death Toll to Rise
Tornadoes Strike Oklahoma
Justin Bieber Booed, Gets Standing Ovation at Billboard Music Awards
2013 Billboard Music Awards Best and Worst Dressed
PHOTOS:Eva Longoria's Almost Wardrobe Malfunction At Cannes
Watch: Kansas Meteorologist Seeks Shelter From Tornado
Oldest Water on Earth Found Deep Underground
15 Incredible Cat Photobombs
Two Pilots Fired After Brazilian Pop Star Takes Captain's Seat Mid-Flight
2013 Billboard Music Awards: All the Winners!
Student Expelled, Charged With Felonies For Same-Sex Relationship
Selena Gomez Leaving Justin Bieber's House: Booty Call Rumors Swirl
Walmart Workers Pessimistic About The Company's Future
PHOTOS: Tornadoes Wreak Havoc On Central U.S.
South American 'Crazy' Ants Are a Threat in Southern US
OUCH: Singer Jumps, Lands On Fan's Neck
LOOK: Dolphins Make Rare Underwater Find
PHOTOS: Stars Shine On The 2013 Billboard Music Awards Red Carpet
PHOTOS: Miley Cyrus Decides To Wear Pants To The 2013 Billboard Music Awards
Stefon Marries Anderson Cooper In Final Show
Mom Thought Family Was Being Stalked By 'Demonic Presences': Cops
Kristen Stewart, Robert Pattinson Reportedly Split
Radio Host Makes Shocking Claim About Shooting Hillary Clinton
LOOK: National Geographic's Stunning Photo Contest
Suspected PayPal Hackers Seek Deal To Stay Out Of Prison
How Kidnapping Suspect Passes Time Behind Bars
Obama Approval Rating Not Hurt By Scandals
Powerball Jackpot Winning Ticket Purchased In Florida
Police Investigate Student Shooting Death
Reader Comments (Page 1 of 1)
S Garey Mar 30th 2010 11:03AM
Snobs make me sick!
Seymour Mar 30th 2010 11:07AM
Snobs make me sick!
Erwin Mar 30th 2010 1:38PM
Sicks make me snob. . .
Mike McDowell Mar 30th 2010 1:53PM
Get a life Erwin, Seymour, S. Garey (all the same paranoid person). There are some of us who have to travel for a living who enjoy a good brandy or cognac before a flight. It makes sitting on a flight next to you more bearable. That does not make me a snob. Next time you fly Erwin, Seymour, S. Garey, please wear socks with your tennies....your feet stink. Just saying.......