The Joseph Abboud
brand may have a factory in Massachusetts but the suit maker has entered into a three-year partnership
with Patriots rivals the New York Giants. JA Apparel, maker of Joseph Abboud suits, will be the team's partner for designer clothing. Giants rookies will get pre-season training about dressing for success and and a luxury suite at the Giants billion-dollar stadium will be used to promote the merchandise. A kick-off event featuring players and coaches is planned for later this year.
Abboud suits are already worn by many coaches in the NBA and in major league baseball. JA Apparel already has an existing deal to suit most NFL coaches off-field. it's all part of the Abboud strategy to showcase the brand as an all-American suit maker and connect with the public by any means necessary. Case in point, the picture at right shows New York City's Naked Cowboy getting clothed at the Joesph Abboud factory sale last year.