Je Ne Sais Quoi: European Style At Your Fingertips
French style just got a little bit easier with Je Ne Sais Quoi, a Paris-based multi-brand e-boutique that curates international chic from a variety of fashion and lifestyle brands. The founder Mirielle Nagourney is Franco-American and has a mix of both American and French style that is focused on trends rather than labels. The site mixes older brands like Ettinger and Zoeppritz along with newer designers including two new French brands Moio (silk, linen and cotton scarves) and Owen&Savary (a Franco-British duo specializing in handmade, adjustable leather cuff bracelets).
They ship internationally offering global access to brands that are often very difficult to find because of their strict distribution policies. Products are either wrapped in silk tissue paper or in a linen pouch, placed in a crisp white shopping bag and secured by an organza ribbon offering a bit of the boutique experience with the ease of online shopping.