Annika Sorenstam Takes Her Brand To The Ritz

Golfer Annika Sorenstam already has her own wine and her own fragrance. Now she has a new deal with the Ritz-Carlton Destination Club serving as an ambassador for the brand. The equity-based, luxury destination club will create a total Annika experience with signature clothing, fragrances, wines and autographed photography. Culinary events, wine tastings and golf outings with Annika will provide memorable experiences for members. For golfers looking to improve their game the Annika Academy will help members to take their performance to the next level. The Ritz-Carlton Destination Club has also created the "Lion & Crown Golf Series," a sequence of Member/Guest tournaments at key Club destinations, which Annika will serve as host for in 2010.

Ritz-Carlton Destination Club members can choose either a Home Club Membership which provides a one- to four-bedroom, titled residence and guaranteed usage at their favorite resort every year, or a deeded Portfolio Membership which lets the member discover a wide variety of locations, accommodations and experiences around the globe through the use of Club points. Portfolio members can also use some of their points at Ritz-Carlton hotels and resorts. Membership pricing ranges from the low $100,000s - low $800,000s per membership. A typical membership is approximately $250,000.