Porsche Wants to Sell 918 Spyder, Building Business Case

by Jeremy Korzeniewski (RSS feed)
Mar 23rd 2010 at 11:02AM

Porsche 918 Spyder Concept – Click above for high-res image gallery

If you build it, they will come. That would be our advice if Porsche decided to ask us if it should offer a production car based on the 918 Spyder Concept that wowed attendees at the Geneva Motor Show earlier this month. Somehow, though, we'd imagine that the German automaker would want a more solid business case than our personal opinions. Good news, then.

Rumor has it (by way of Automobile Magazine) that Porsche is actively working with its dealers to find enough buyers who are ready and willing to plunk down their hard-earned dollars on the next halo car from the quintessential sportscar maker. Porsche R&D chief Wolfgang Dürheimer says that the company would be rather pleased "if customer feedback is positive and we end up over time with about 1000 firm orders."

If Porsche were to put its hybrid 918 Spyder into limited production, it wouldn't be without precedent. Back in the early 2000s, Porsche used a similar tactic to put its awesome Carrera GT on the market... and we all know how that turned out, don't we? As we said before: If you build it, they will come. Trust us. Oh, and there's a bunch of new images in our high-res gallery below... just in case you're in the market for a new desktop background.

Gallery: Geneva 2010: Porsche 918 Hybrid concept