What Hermès Plans for the Future

by Rigel Celeste (RSS feed)
Mar 21st 2010 at 7:01AM

Hermès has been expanding steadily since it started back in 1837 as a saddle shop, today still offering long-lasting excellence in all things leather but also now large-scale items like helicopters and yachts. And it seems that growth will continue into the future, with Hermès' artistic director Pierre-Alexis Dumas looking to forge ahead into untapped territory, namely by expanding the innovative carbon fiber suitcase that was first introduced twenty years ago into a full line of luggage and by delving into "space and home" goods. As he said in an interview with the Wallstreet Journal "We have to reinvent ourselves. If we launch a perfume and it is like what we did in the '70s, what's the point? We are constantly reassessing who we are. Hermès is going to expand more on space and home. If you have a very large boat, what are you going to put inside?"

A beautiful Hermès leather chair and sofa, hopefully.

Hermès recently won the Luxist Awards Readers' Choice nod for Best Leathergoods Line. The company also opened its first men's store (shown above) on Madison Avenue in New York City last month.

Via JustLuxe

Tags: hermes, leathergoods, luggage, luxury, luxury branding, pierre-alexis dumas