Mühlbauer Hats - Vienna's Must-See Hat Shop
Without knowing it, you may have already seen a Mühlbauer hat. They've been worn by celebrities from Brad Pitt to Yoko Ono, and for good reason: they are gorgeous and remarkably well-made. Mühlbauer has 12 locations worldwide and can be purchased at Project No. 8 in Brooklyn and Fred Segal Hats in Santa Monica (that's it for the USA), but it all started in Vienna.
The company began in 1903 with a millinery and small hat shop in Floridsdorf, a suburb of Vienna. Today, fourth generation Mühlbauer, Klaus Mühlbauer, runs the company -- and he and his sister Marlies design all the collections, which are hand-made right in Vienna. The craftsmanship is of extraordinarily elite quality, making it a treat just to try on the hats. Also, if you can't afford to purchase one for yourself, you can pick up a classic Viennese hat pin for under 20 euros, which they make in charmingly quaint styles like fish and flowers with "Austria"-emblazoned ribbons.
The upcoming collection for Spring and Summer is called "Hello Josefine" in honor of the youngest addition to the Mühlbauer family, Klaus' daughter. We got a sneak peek at some of the upcoming styles and had a ball browsing around in the Vienna Mühlbauer location at Seilergasse 10 in the 1st district.
Gallery: Favorites at Mühlbauer Hats
My visit to Vienna was sponsored by the Vienna Tourist Board and Cool Capitals, but the opinions expressed in the article are 100% my own.