Citroen DS3 for Yves Saint Laurent
It seems the latest trend with premium hatchbacks is to tie in with a major fashion label, sit back and see how it turns out. Recent examples have included a Lancia Ypsilon by Versus, a Fiat 500 by Diesel and a constant stream of Minis decked out for the annual Life Ball by the likes of Missoni, Versace, Agent Provocateur and The Blonds. Now Citroen is ready to join the party with this one-of-a-kind DS3 adorned with the logo of Yves Saint Laurent.
The special-edition DS3 was created for a retrospective event honoring the fashion label and its departed founder, and was used to shuttle celebrities and VIPs around Paris. Unfortunately, the tie-in with YSL seems to have gone no further than a special paint job and a logo on the roof. Which may be more than the fashion-forward DS3 needs, but less than we expected.