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The Luxist Awards - The Pinnacle of Fine Living

Nickel Spa: A Sanctuary for Urbanites


You won't find La-Z-Boy recliners and a fridge full of beer, but the sleek, modern atmosphere of Nickel Spa makes it an equally enjoyable place to relax. Thanks to its wide range of treatments and therapies, Nickel Spa for men is a Luxist Awards Readers' Choice nominee for best men's spa.

Founded in 1996, Nickel's first location was in Paris. Patrons were soon buzzing about its "Morning After Rescue Gel," and in 1999, Nickel opened the first men's beauty parlor in one of Paris' largest department stores. 2001 saw the opening of Nickel's flagship New York location – in the chic Chelsea neighborhood – and another in London's Convent Garden in 2005.

Nickel has styled itself as a destination for a new generation of men – not just metrosexuals, but any man who wants to be clean and well-groomed. The spa's proprietors encourage first-timers to visit; the company website even includes a section on spa etiquette "to ensure you get the most from your experience and also spare you from any crushing faux pas, red-faced embarrassment or ceremonial frog-marching off the premises.

Once at Nickel, a host of options await. There are manicures and pedicures, facials, waxing, massages and body treatments. Highlights include the "Oxygen Facial," which incorporates a mask of encapsulated oxygen to brighten dull skin (75 minutes: $115), as well as the "Rolling Hot Stone," a Swedish massage combined with the soothing power of heated stones (60 minutes: $170).

Cast your vote for your favorite spa until March 31st. Winners will be announced on April 1.

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