Gentlemen's Tonic: Comfortable, Stylish and Reassuringly Masculine

Where can the modern man go for a complete spa treatment without feeling the least but self-conscious? One place to look is Gentlemen's Tonic, a Britain-based establishment that claims to be both "comfortable and stylish" and "reassuringly masculine."
Founded in 2004 in London's Mayfair neighborhood by French-American Olivier Bonnefoy, the spa nevertheless maintains old-time English sensibilities. Gentlemen's Tonic aims to provide the atmosphere and services of a traditional barbershop, along with massages, alternative therapies and other amenities to make visiting chaps feel sound as a pound.
Plenty of modern perks adorn the establishment as well. Guests enjoy music consoles and LCD screens in every private haircutting station and treatment room; newspapers and magazines from all over the world serve as additional diversion. Each treatment room comes with a private shower for those who prefer a quick rinse before or after a rub-down. But no funny business, warns the company's website: "When being massaged, please ensure that your undergarment is kept on at all times."
For those who can't make the hop across the pond, Gentlemen's Tonic also has a single U.S. location in Houston. For those outside London and the Lone Star State, there's a line of products available on the web including basics like shampoo ($22) and conditioner ($23) up to a shaving gift set for men with sensitive skin ($81). Unfortunately for the ladies, this Tonic is only for Gentlemen.
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