With 20 locations around the world, its own line of take-home products and an attitude almost as refreshing as its spa treatments, Bliss is an obvious candidate for Luxist's best day spa award.

Bliss was founded in 1996 as a stand-alone spa in New York's stylish SoHo neighborhood, setting itself apart from rivals with its irreverent approach to relaxation. The proprietors of Bliss chose to play R&B tunes instead of the usual elevator music – "whale music," as they call it – and brownies replaced veggies at the spa's snack table. The approach made waves in the industry, and soon the spa's popularity helped it expand beyond the Big Apple.

Gallery: More from Bliss Spa

Today, Bliss boasts that it has given "a million massages, a trillion triple oxygen treatments and about a bazillion Brazilians." Some of the treatments that made it a hit include "Best of Skintentions," a traditional facial combined with skin-specific exfoliation and a massage (60 minutes: $120), as well as "Blissage 75," which includes a warm wax foot softening wrap and a massage (75 min: $150).

For those who'd like to take some Bliss home with them, the spa offers a full line of skin care, anti-aging and general beauty products. Offerings include "Fabulous Foaming Face Wash" ($34) and "Best of Skintentions" daily moisturizer ($35). For those who'd prefer a bricks-and-mortar spa, new locations have just opened abroad in Singapore, Barcelona and Hong Kong; a Dubai spa is also in the works.