Aston Martin Could Offer Clients Endless Customization
Once upon a time, it was easy enough for a sportscar-maker like Ferrari or Aston Martin to offer unique variants with special bodywork and features for its most discerning customers. But modern production techniques have made that considerably more difficult. Aston Martin, however, is learning the process again.
From the arduous process of developing its seven-figure One-77 supercar, Aston has reportedly gained the competence it needs to offer paying (make that dearly paying) clients a virtually endless array of possibilities. We like the sound of that.
Gallery: Geneva 2009:Aston Martin One-77