Daimler To Phase Out Maybach Brand
Since its launch eight years ago, Maybach has largely been characterized as a failed venture. The ultra-premium counterpart to Mercedes-Benz never reached the sales figures which its rivals Bentley (part of the Volkswagen group) and Rolls-Royce (owned by BMW) have enjoyed in the superstrata of the luxury car market. That's largely come down its lackluster product, which appears to all to be little more than a gussied-up Mercedes S-Class, available in 57 and 62-decimeter lengths.
In the face of even further lagging sales, however, reports now indicate that Daimler is preparing to wind down the brand and phase it out entirely. But not before the line-up gets a mild refresh. After that, Mercedes hopes to fill the niche with more exclusive versions of the S-Class, which to our ears sounds more or less the same as where it stands now, only with a different hood ornament.
Gallery: Maybach Landaulet