2010 TAG Heuer Tesla Roadster Car

It seems to make sense that TAG Heuer teamed up with Tesla Motors - though I don't quite understand why I think that. Successful marketing on behalf of both sides I guess. The collaboration between the brands may continue for a while (likely not going to be like the maligned and now extinct Panerai Ferrari deal) - but the first consumer result is something that I have never seen before. It is a watch themed car. Something I never thought would occur. The rest of the time it is a car themed watch. How fascinating the result is. The bad news? This is a one-off car for now. No word on whether anyone will be able to purchase this cool Tesla Roadster or one like it. Call it a hunch, but I believe that Tesla and TAG are going to be doing things together in the future.

The case comes complete with some cool graphics on it and the TAG Heuer name. The side swooshes are in white with gears in them. Pretty cool. Note the green and red side mirrors that are trademark TAG Heuer colors. The car is actually done as part of TAG's 150th's anniversary. Inside the car will be a special Heuer vintage 1/5 of a second stopwatch and a TAG Heuer Meridiist luxury mobile phone. People who attend the Geneva auto show will get to check out the unique electric sports car, and then it wil be driven to Baselworld for us watch nerds to view. You can thank TAG Heuer's reassuringly burly guards in advance, who will need to prevent me from driving off quickly (but quietly) in the high-tech, fast driving, watch themed, zero polluting, wonder-mobile.

Ariel Adams publishes the luxury watch review site aBlogtoRead.com.