Aston Martin CEO Explains Importance of Cygnet Minicar

by Jeremy Korzeniewski (RSS feed)
Mar 8th 2010 at 6:01PM

Aston Martin builds some of the fastest, most desirable and undoubtedly most beautiful cars in the world by following a very simple formula. Front engine, rear-drive coupes (and sometimes sedans) powered by the biggest, most powerful engines available. As you would expect, fuel efficiency has historically been of very little concern.

Nowadays, though, that formula for success has a major flaw in that a line-up full of gas-guzzling machines doesn't make the populace (well, at least large portions of it) or the government particularly happy. Hence, Aston Martin has decided to offer another kind of vehicle entirely, one that hopefully will allow it continue merrily selling its favored line of supercars. Explains Aston Martin CEO Ulrich Bez:

First, we need a more sustainable product line-up... Second, we need to satisfy demand where we know it exists... Thirdly, we need to bring the company's fleet carbon emissions down. The Cygnet is perfect for that. This is just a small, stylish and efficient runabout: it doesn't need batteries or flywheels to be that way. So it's not pretending to be something it's not.

[Source: Autocar]

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