Today marks the debut
of the Jean Paul Gaultier Designer Collaborations line at Target
. The French designer is perhaps most famous in the States for styling Madonna for her "Blonde Ambition" tour but he has also the house designer for Hermès. Gaultier's line for the American department store is designed to pay "homage to the wide range of personalities that make up the diverse styles of American women." The line includes simple pieces like a black strapless dress, belted trench coat and a classic Gaultier striped shirt. Other styles include tattoo leggings and a tattoo-print t-shirt, swimsuits and a cropped leather jacket, the most expensive piece at $199.99.
Will Gaultier succeed at Target? There is a possibility that some of the pieces may be to edgy to connect with the core Target shoppers. It also tends to depend on the store. Targets in more fashion-friendly places will probably sell out fast but in certain Targets I saw the recent Rodarte collection lingering in the clearance racks, so a designer name is by no means a slam dunk for fast fashion success at Target.