WWF "Earth Hour" Enjoys Continued Support from Luxury Hotel Chains
The World Wildlife Fund is holding the annual "Earth Hour" climate change initiative on March 27, 2010. The organization urges people to express their concern about climate change with one simple act, turning off their lights at 8:30pm local time. Last year nearly one billion people participated in the event in 4,100 cities world wide.
The Fairmont Hotel Group has been supporting the endeavor since its inception three years ago. The hotel group has come up with some creative ways to make "Earth Hour" an enjoyable experience for their clients who are at their properties spending money on a luxury vacation. Hotel guests at several properties can enjoy amenities such as; complimentary s'mores roasted at an ocean-side fire pit under the stars (The Fairmont Orchid, Hawaii), candlelight dinners at various hotel restaurants (Hotel Vier Jahresseiten, Mara Safari Club, Fairmont Turnberry Isle, Fairmont Chateau Laurier) and even themed "Happy Hours" (Fairmont Dallas). Other offerings include the opportunity for guests to learn more about the environment with lectures by naturalists and even an astronomer who will use the opportunity of less ambient lighting to show off the night sky. The corporate side of the Fairmont group will also be dimming their lights and have recently moved into new LEED certified offices in Toronto.
Another big supporter of the event is Las Vegas a town renown for its lights! Many of the luxury properties including but not limited to The Mandarin Oriental, Four Seasons Hotel, Harrah's Entertainment Properties, MGM Properties including the Bellagio all participate in this event. Major landmarks in cities around the world such as the Empire State Building in New York, the Golden Gate Bridge in San Francisco, and even Mount Rushmore also have committed to turning off their lights.
It seems that the largest impact to be gained from this event will be a discussion by people who are completely unaware that the program exists. Imagine guests' surprise when their hotel goes dark, this will be particularly effective on the Las Vegas strip. While it may not change habits overnight it may at the very least cause some reflection on the state of the environment.