Travel & Leisure Design Awards 2010
I attended the award event here in San Francisco recently where the magazine's principals were able to discuss the publication's new designs awards tradition. The venue was perfect, being located at the still new California Academy of Sciences Museum - a worthy design award winner itself.
Categories ranged from the usual fare such as best large hotel (winner was Motel 6 - yes that motel 6, apparently they have upped their game) and automobile (Ford Fusion Hybrid), but also has some interesting categories such as best retail space (Derek Lam in New York City) and best transportation (the ritzy first class cabin suites aboard Swiss International Airlines).
Of course for me - the watch writer - I was particularly interested in their choice of best watch (I would have been insulted if they did not at least have it as a category). This year the choice was clearly a fashion forward, affordable piece. The message was clear that Travel & Leisure wasn't targeting the tastes of high-end connoisseurs, but rather a mass market sensibility where a watch is meant to last a a temporary fling until next year's hot item makes its way to your trend-seeking cross-hairs. The watch winner was the $55, all plastic in a variety of colors, Nixon Time Teller P collection (as seen above in the line's full glory). Interesting is the choice of taking an inherently classic look from the 50s-60s and putting it in a shiny plastic case and strap - and giving it colors fit for him, or her, of the kids. A multi-variant, unisex watch, it might just be your next timepiece. Most existing watch lovers aren't going to see the appeal, but it is a great piece to get people wearing a watch who otherwise wouldn't - and for that I applaud its inclusion. An interesting, though fitting choice for this economic era.
Don't forget to check out the full range of winners (once again, link above) in the 2010 edition of the Travel & Leisure Design Awards.
Ariel Adams publishes the luxury watch review site aBlogtoRead.com.