Inside The Great Frog, Jeweler to Harry Potter and Aerosmith

by Annie Scott (RSS feed)
Mar 2nd 2010 at 2:01PM

The Great Frog has been making jewelry in London's ever-chic Carnaby area since 1972. They are probably best known for their immaculately gothic, daring bespoke pieces for the fashion and music industry -- as well as creating all the jewelry for the Harry Potter movies. I was lucky enough to visit their legendary Ganton Street location and get a peek into the magic lair where the sometimes sweet, sometimes scary pieces are created (aka the basement).

The Great Frog's showroom is designed to look like a French funeral parlor, a darkly appropriate choice for the originators of The Skull Ring. The workshop, however, is appropriately non-designed, with graffiti on the walls and ceiling, an enormous music closet, and cluttered work desks which look like they belong in the props trailer for the Puppet Master series. We're talking creepy dolls and skulls in beer cases.

It's fun to imagine the legends that have browsed in the shop and dictated their jewelry desires to talented, biker-chic staff. Get a look at the charmingly grungy room where the magic happens below, and check out more of their client list, including Harry Potter, Aerosmith, Metallica and Iron Maiden, (and do a little online shopping) here.

Gallery: Peek Inside The Great Frog