Legendary Hispano-Suiza Marque Returns at Geneva

by Jared Paul Stern (RSS feed)
Mar 1st 2010 at 8:02AM

Hispano-Suiza, the famed Spanish ulltra-luxe auto marque which dates back to the early 1900s, is being revived at the Geneva Motor Show with a new $950,000 supercar concept (above) that will bear the legendary name. Once renowned for exquisite hand-built racing and luxury cars, including several one-offs made for King Alfonso XIII of Spain, by the 1920s Hispano-Suiza was considered on a par with Rolls-Royce. Royalty and heads of state from other nations, luminaries such as the Rothschilds and Pablo Picasso were all proud Hispano-Suiza owners. The new vehicle will be powered by a supercharged V10 engine producing 750 hp with a 0 - 62 mph clock of just 3.4 seconds and a top speed in excess of 205 mph. Production is scheduled to start this summer with deliveries beginning in the fall. A revival of the marque on the order of Maybach and Bugatti is the ultimate goal.

Tags: concept car, ConceptCar, Geneva Motor Show, GenevaMotorShow, Hispano-Suiza, Pablo Picasso, PabloPicasso, Spain, supercar