Westin Gets Into Bed With Amazon
Westin Hotels & Resorts has announced a new partnership with Amazon.com that will create the first hotel branded storefront for Amazon.com. The store will be located at http://www.amazon.com/westin. Westin's storefront picks up on the hotel chain's health and wellness focus showcasing merchandise from brands such as Gaiam, Kate's Paperie, Tea Forté and Riedel. Items will include fitness gear, workout DVDs, home decor and healthy snacks. The store will also sell signature Westin products including the Heavenly Bed, Heavenly Bath amenity collection and the popular White Tea scented candles and diffusers. Westin guests who stay twice mid-week from February 22nd through May 13th, 2010 will receive a $100 Amazon.com gift card (to be eligible, guests must register at westin.com/balance before booking).