Bell & Ross Clock In Peugeot SR1 Concept Car

by Ariel Adams (RSS feed)
Feb 20th 2010 at 3:01PM

The marriage of timepieces and automobiles is usually skewed in the direction of the watch makers needing to communicate the value of the relationship. We have tons and watches out there dedicated to car makers or specific models, but anything in the reverse is much more rare. Sure there is the occasional novelty, such as the Parmigiani watch that will come with the upcoming Bugatti Galibier, but watch branded cars we have not, and having a branded clock in a car is uncommon at best.

Now watch maker Bell & Ross has teamed up with car maker Peugeot. Why these two brands together? Well they are both French, what else can I say? While not a production car (right now), the relationship has a Bell & Ross concept clock inside of the Peugeot SR1 concept car. It is interesting to see a sexy convertible roadster with an aggressive clock inside. The concept dashboard clock above is based on Bell & Ross's BR01 Pro models - but with some interesting design work and texturing on the dial (dial milled from solid piece of metal). An interesting item is the apparent presence of a power reserve indicator on the dial of the clock. This would typically infer that it is a mechanical clock, and that there would need to be either hand-winding or some type of mechanism in the car that winds the watch/clock. Also, Bell & Ross has released images of a stand alone watch. This might be something sold as a limited edition, or the concept clock in the car might be actually a removable wrist watch. I will just have to wait and see what the talk is all about when the Peugeot SR1 (pictured below in the gallery) is debuted at the Geneva Auto Show soon.

Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

Gallery: Bell & Ross for Peugeot SR1 car