Fashion Week Style Off the Runway
While the week was all about our dear New York, a few out-of-towners managed to get their collections in the limelight. We enjoyed the new SuperTrash collection, which premiered at Landmarc, Columbus Circle, from Creative Director Olcay Gulsen, whose sleek silhouettes are entirely wearable on both coasts. SuperTrash fans range from Victoria Beckham to Rachel Bilson, and are remarkable for their refined style and high quality materials. "I started SuperTrash in 2004," Gulsen told Luxist. "And it was for this whole new generation of girls who were strong and independent and starting their careers and being who they were and not being ashamed of it." To get an easy idea of the look, the Supertrash woman is someone who pairs rich, textured leggings with a divine wool jacket. "That is the complete lifestyle of SuperTrash," said Gulsen. "Just travel all around the world, have a great time, and be proud."
NY Fashion Week Goes Global
At the W Hotels Backstage Lounge, when guests weren't sipping champagne and unwinding from the long days, they were ogling over the new Global Glam collection from W Hotels the Store. The new collection, inspired by W hotels across the world, includes limited edition styles from designers including Rebecca Minkoff, Vitamin A, Rebecca Weissman, and Dolce Vita. The above dress, an embellished Caftan by Deepa Gurnani is inspired from the W Barcelona hotel, and will be available in stores and online in April.
From surfer chic to urban steps, Australian giant EMU brought their latest luxury line to New York during a special showcase at Stage 37. Although EMUs may not be the most foot fetish-worthy shoes, fashionistas everywhere know that sheepskin is the most comfortable thing you can put on your feet. So to make this look work, take a cue from the runway Aussie beauties. Wearing flats is no excuse for dressing down. When you don your comfortable EMUs, make sure the rest of your outfit is impeccably put together. "New York Fashion Week was a fantastic opportunity for EMU Australia to showcase our Fall 2010 footwear line in the most global and exciting setting possible," International marketing manager Coel Dart said of bringing the collection to the Midtown festivities. "We were able to create an event that truly reflected the premium nature of EMU Australia."