Carolina Herrera Says Luxury Is Back

by Deidre Woollard (RSS feed)
Feb 17th 2010 at 11:03PM

A lot of people have been wondering when luxury is coming back. It's been a tough few years for luxury brands. The recession has seen esteemed jewelers like Henry Dunay and fashion designers like Christian Lacroix lose their businesses. Whole chains of stores have been swallowed up. But if you ask the forever elegant fashion designer Carolina Herrera when luxury is returning she says it's already back. The Wall Street Journal has an interview with Herrera who says that her customers are beginning to spend once again. Herrera is best known for her ladylike gowns and dresses, which can cost over $10,000.

Her version of the new luxury walked the runway in her fall 2010 fashion show this week in New York City. Her designs did not stint on the expensive materials like mink and eel. The silhouette was ladylike and refined but also unapologetically lush. These are rich women's clothes. While Herrera has lowered her prices around ten percent and does have a successful second tier line she has no plans to embrace fast fashion. She has found that while her shoppers may be buying fewer clothes they are not willing to stop shopping entirely. In some ways what she speaks of is an older definition of luxury, the way it once was before mass luxury flooded the market. Women would shop carefully, select judiciously and expect clothing to last. It can be called thrift but it can also be seen as a mark of class.

Tags: Carolina Herrera, Carolina Herrera Runway, CarolinaHerrera, CarolinaHerreraRunway, fashion week fall 2010, FashionWeekFall2010, luxury