Narciso Rodriguez Designs Exclusive Line for eBay

by Carrie Coolidge (RSS feed)
Feb 16th 2010 at 8:32PM

Fashion designer Narciso Rodriguez introduced the Narciso Rodriguez for eBay Collection on the online marketplace yesterday.

Called a "capsule" collection, the line will be sold exclusively through the Narciso Rodriguez for eBay Collection redefining how and where savvy shoppers can buy designer fashion. It is the designer's first direct-to-consumer online retail venture.

"I am extremely excited by the possibilities that this new online sales channel brings to my business long term," says Rodriguez. "For me it's always been about dressing many women of all ages, all types, all sizes, and this special collection on eBay is a unique opportunity to reach a broad global audience."

Gallery: Narciso Rodriguez for eBay Collection

Jersey Top with asymmetrical seam detail

Python Printed T-Shirt and Denim Slim Skirt

The eight-piece limited-edition collection is made from imported Italian fabrics, and bears Rodriguez's signature streamlined look and sophisticated color blocking created in a red, black and white color palette. The collection will be offered at accessible, fixed price points ranging from $65 - $350, in sizes 0 to 14, or extra small to large.

The capsule collection, designed for the spring/summer season, includes a scoop neck matte jersey dress in black or red or $270, a denim jacket for $225, a reversible and water-resistant black and white trench coat for $350 and a sleek asymmetrical sleeveless black and white jersey dress for $250, just to name a few. Additionally, the designer's canvas and grosgrain espadrilles will be sold through the Narcisco Rodriguez eBay Store.

eBay has long been an outlet for retailers wanting to reach out to a large audience of potential buyers. Rodriguez is a well-known fashion designer, however, so it will be interesting to see if any of his competitors follow his lead. Indeed, Rodriguez is a three-time Council of Fashion Designers of America winner and a celebrity fashion favorite who regularly dresses the likes of Michelle Obama, Sarah Jessica Parker, Rachel Weisz, Claire Danes and Jessica Alba.

"eBay offers designers an innovative, efficient online sales channel, and the unique ability to reach millions of customers directly," says Lorrie Norrington, president of eBay Marketplaces. "We're excited that Narciso Rodriguez chose eBay for his first direct-to-consumer online retail venture, recognizing the power of the global Marketplace and our community of nearly 90 million active users."

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