Richard Mille RM011 Felipe Massa Watch Hands-On

by Ariel Adams (RSS feed)
Feb 15th 2010 at 6:02PM

Richard Mille was attending SIHH for the first time last month and I was there to check out their wares. One of their most popular models is the RM011 Felipe Massa line of watches. The Brazilian race car driver's name is attached to the watch because he actually wears the timepiece (and likely other Richard Mille watches) most all the time. He even had a serious wreck while wearing a Richard Mille watch. He, and the watch, walked away fine though. Above is an image of the gold version of this watch and in the gallery you can see be modeling the titanium version with a chic white rubber strap.

The watch isn't quite as large as its grand appearance would have you believe. Still it is not a small watch and is best for suitably sized wrists as the piece itself is rather long. The curved tonneau-shaped case is designed with the utmost attention to detail with a fine finishing that feels more like a precision tool than jewelry (and this is part of the point). The RM011 automatic movement features a big date and flyback chronograph. The movement has been designed to serve as the dial of the watch, and looks helplessly cool in the process. On the back of the watch you can see the exposed automatic rotor through the sapphire crystal in a style that only Richard Mille has been able to achieve.

This super hot brand is making strides by proving that people are still interested in very high quality, very expensive sport watches, The brand often likes to show case the interesting technologies and materials that they use. At closer to $100,000 in price, these are for the most serious watch consumers. Also I predict that watches like this have a more than ephemeral appeal, and will be popular items in the auction houses in years to come.

Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

Gallery: Richard Mille RM011 watches