NoKo Jeans Closes Stockholm Museum
The NoKo Jeans Museum is now closed.
Well, it's not really a museum – that's just what the company called its space at Vartoftagatan 47 in Stockholm ... but that's irrelevant. NoKo Jeans is now closed for good. For NoKo Jeans, just coming into existence was difficult, and the company never really got the traction it needed. It's relationship with Swedish department store PUB ended swiftly and badly, and now it's closed its other location.
The reason for all the difficulty is that NoKo Jeans are made exactly where you'd guess: North Korea. Sweden is one of the few western countries the only western country that maintains diplomatic relations with the isolated state, which made it easier for a Swedish country to get the venture off the ground.
If you still want a pair of the People's Jeans (as I do), you can still order them online. The museum may be gone, but you still can show your solidarity with the workers of the world.