Audi First Automaker to Display at International Toy Fair

by Jeremy Korzeniewski (RSS feed)
Feb 4th 2010 at 7:02AM

Audi at the International Toy Fair – Click above for high-res image gallery

Audi will show off its exclusive series of model cars and automotive toys at the 61st International Toy Fair in Nuremberg. Perhaps the most desirable showpiece of Audi's display is the classic Auto Union Silver Arrow Type C race car, which is exactly one half the size of the original racer. Perfect for budding racers, the silver bullet-shaped machine appears very nicely finished and uses a chain drive to send the pedal power back to the rear wheels.

Audi is the first automaker to feature its wares at the show. "It's an exciting project," said Caroline Gerberding, who is responsible for exhibitions and events at quattro GmbH. "For the first time, the main focus of an exhibit is not to present our cars, but instead is aimed at showing off our "little" Audi world."

Gallery: Audi at the 61st International Toy Fair

[Source: Audi]

PRESS RELEASE

61st International Toy Fair: Audi to exhibit

Audi to be the first carmaker to exhibit at the International Toy Fair in Nuremberg
Exclusive model cars and children's toys
Approximately 2,700 exhibitors from 59 countries - including quattro GmbH

AUDI AG will be the first carmaker ever to present a selection of its products at the 61st International Toy Fair in Nuremberg. The exhibit booth for the car brand with the four rings will present visitors with a selected range of toy models and new products from the Audi children's world. The 61st International Toy Fair takes place from February 4-9 in Nuremberg.

During its debut at the toy fair, AUDI AG subsidiary quattro GmbH will be exhibiting exclusive model cars and car-related toys, including remote-controlled cars, stuffed cars and an Audi motorsports teddy bear. Industry professionals, journalists, commercial resellers and large-volume buyers can view the world of toys offered by Audi by visiting the exhibit booth.

A special highlight for the toy fair is the Auto Union Silver Arrow Type C in a 1:2-scale version with chain drive. The stuffed TT and motorsports bear, the Audi kids' car and the Audi junior quattro will also be exhibited.

By being the first carmaker to exhibit at the Nuremberg fair, Audi is seeking to raise awareness of the diverse range of toys the company offers. "It's an exciting project," said Caroline Gerberding, who is responsible for exhibitions and events at quattro GmbH. "For the first time, the main focus of an exhibit is not to present our cars, but instead is aimed at showing off our "little" Audi world.

The International Toy Fair in Nuremberg is one of the world's leading professional exhibitions for toys and leisure products. About 2,700 exhibitors will display their wares from February 4-9.

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