EXCLUSIVE: JamesList Founder & CEO Noam Perski's Ten Essential Luxuries

Noam Perski is the visionary founder and CEO of JamesList, now the world's largest online luxury marketplace, launched in 2008 in Stockholm, Sweden. After leading pioneering Internet startups in Scandinavia, Perski spent five years working full time on HIV and other global health issues in Geneva, Switzerland, before launching JamesList, which has since expanded to open offices in Marbella, Spain with representation in London, Frankfurt, Singapore and Miami. "Given the recent roller-coaster of currency and market fluctuations, we saw an opportunity to give serious buyers the tools they need to find premium goods at the best possible price, regardless of where they are in the world," Perski says.

The brilliantly-designed site works with a network of more than 400 professional dealers around the world, from Dallas to Dubai, to list more than 35,000 jets, yachts, luxury cars, motorcycles, helicopters and timepieces - including five prized watches priced at $1 million or more - for sale. Where else can you find a dozen $30 million-plus superyachts, 30 Bugatti Veyrons, 80 Ducatis, 700 Ferraris and 900 Patek Philippes all in one place? There's even a special section listing over 600 customized models, like the $2 million Spanish "supercar art", from across the luxury spectrum. In the gallery, Perski reveals his 10 essential luxuries, from classic cars to custom Rolexes and his pick for the best hotel in Europe, and explains what makes them a must.