Frederic Malle High-Tech Home Fragrance Collection

by Deb West (RSS feed)
Jan 27th 2010 at 2:01PM

Really the high end home fragrance market has been mainly limited to candles. We've covered some of the very fancy and nicely scented candles on the market from such people as Jo Malone, Slatkin & Co., and even Manolo Blahnik. Other than candles, the pickings in the home fragrance category are slim have been relegated to very decidedly non-luxe manufactures such S.C. Johnson and their products such as Glade. Frederic Malle the Frenchman and driving force behind Editions de Parfums Frederic Malle with flagship stores in Paris, and now New York has decided to turn his attention to those used in the home.

On his web-site he states his home fragrance philosophy:
"You don't want to perfume a house the way you perfume a person. You don't want to cover up life's odors but you want to complement them."

Not only did Frederic and his partners create 9 new fragrances for the home but also 3 inventive ways, well two innovative and one standard, to diffuse your home with scent.

Fleur Mecanique: An 11cm red cube which met the teams requirements to be esthetically pleasing, silent (so that you could sleep right next to it), wireless (it recharges like a cell phone), and allows you to create a a natural scent of a fresh bouquet of flowers at will. It comes with 5 choices of fragrance refills.
Rubber Incense: a unique concept to replace lavender sachets, which often get musty over time, in small places such as closets, and car interiors. The 118g rubber mat emits perfume for a substantial time with out needing a refill or electricity.
Candles: 9 different handmade candle selections to choose from although it might have been interesting to dispense with this done to death format completely.

The Fleur Mecanique, available only in flagship stores, costs $380 dollars which includes one refill, and candles range in price from $85 - $125 dollars. If you don't live in Paris or New York you can purchase the rubber incense and candles on-line. The perfumes are available at one of the many stores such as Barney's that carry the fragrances (but not the home collection) worldwide.

Gallery: Frederic Malle High-Tech Home Fragrance Collection

Tags: Fleur Mecanique, FleurMecanique, frangrance, Frederic Malle, FredericMalle, home fragrance, HomeFragrance, perfume

Filed under: Cosmetics and Fragrance

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Reader Comments (Page 1 of 1)

MILES JOHNSON Feb 2nd 2010 5:58PM

Cool concept, that fragrance cube. I don't think the rubber-scented lavender will ever replace the beauty and wholesome pure and natural essence of freshly dried lavender buds.

Please don't forget that traditional home fragrance such as potpourri and potpourri recipes have been handed-down through the ages. I work at The Countryside Farm in Conneautville, Pennsylvania. Countryside makes a lively and elegant product range of home fragrance goodies, including a wide-array of decorative botanical potpourris and scented oils. The product range was recently released on-line at SACHET.COM.

Lastly, please don't diss the S.C. Johnson & Sons, Inc. --- firstly, they are a progressive and environmentally concerned enterprise. They make first-class room air fresheners at a competitive global price-point. We find that buyers of S.C. Johnson air fresheners also buy Countryside botanical potpourri and sachets. While one is mass-marketed, the other is exclusive luxury home fragrance that is being purchased by the same demographic profile. Interesting. Anyone with research or trends in home fragrance should contact me at Countryside Herb Farms by email. I welcome all feedback!