Zenith Elite 681 Watch Shows Bland New Brand Identity
Zenith has had a couple of tough years, and there was a lot of promise with their new CEO Jean-Frederic Dufour. We knew that Zenith was going "back to its roots," but why does it have to be like this? One of their "exciting" new releases is the Elite 681 Ultra-Thin watch. It looks almost identical to other watch brand's retro-esque ultra thin watches. Sure, the 40mm wide gold watch that is about 3.8mm thick and has an automatic movement is decent looking, but just decent looking. Feels like your typical "grandpa watch special" and too much like other brands who are releasing doppelganger watches, and do the style better. So Zenith, you are telling me that your new identity is to be like Vacheron Constantin? Nice watch, yawn-worthy design. Another squatter on the already too full retro bandwagon. I was just sort of expecting more from them. We will see what else Zenith has in store for us soon.
Ariel Adams publishes the luxury watch review site aBlogtoRead.com.