Absolute Jonze - Vodka Funds a Film

by Annie Scott (RSS feed)
Jan 22nd 2010 at 6:01PM

I'm Here: A Love Story in an Absolut World is the name of celluloid wizard Spike Jonze's new short film sponsored by Absolut Vodka.

I'm Here is a 30-minute love story between two robots, and debuted Friday night at Sundance. The film will be available for mass-viewing online in March (after a Berlin Film Festival screening), and if the website is any indication, it promises to be an emotional, gritty experience with a tone of desperate wonder set by original music from Sam Spiegel and Asku Matsumiya, similar to Where the Wild Things Are. Click on the "Book Your Ticket" to be taken to a stylistically engineered box office where you can join the list for the online premiere.

The film stars BAFTA winner Andrew Garfield and Eragon's Sienna Guillory, one of Maxim Magazine's "100 Sexiest Women." We tell you this because, as you can see the the preview above, you wouldn't otherwise know.

According to creativity-online, "The piece is TBWA/Chiat/Day, New York's latest addition to the 'Absolut World' campaign and marks an evolution of the brand's longstanding partnership and commitment to the arts, dating back to 1985, when Andy Warhol painted the vodka's distinctive bottle for a now legendary ad, leading to more famous interpretations by talents like Keith Haring and Helmut Newton. 'It's not just another film "brought to you by,"' says Figliulio. 'Absolut has been doing this the whole time.'"

[via creativity-online]

Tags: Absolut, Spike Jonze, SpikeJonze, Sundance, Sundance 2010, Sundance2010