Ralph Lauren Opens New Outposts in Gstaad
Ralph Lauren has just opened the first of two new boutiques in the ultra-chic ski resort of Gstaad, Switzerland, haven of royalty and the international jetset. The designer restored and revamped a historic, intimate three-story building in the center of the village (above) for the first outpost, while the second is planned for the lobby of the luxe Gstaad Palace hotel. Capturing the architectural heritage of local alpine chalets mixed with a dash of American mountain lodge, the interior is finished in pine, oak, local stone and plaster evoking an atmosphere of comfort and warmth. Navajo rugs, antiques, beautiful showcases and unique artwork exuding the Ralph Lauren lifestyle make up the interior decor. The store highlights the brand's iconic collections - Ralph Lauren Collection, Purple Label, Black Label, Blue Label, Polo and RLX Ski - as well as the three new Ralph Lauren Watch collections.