Ralph Lauren Opens New Outposts in Gstaad

by Jared Paul Stern (RSS feed)
Jan 13th 2010 at 10:01AM

Ralph Lauren has just opened the first of two new boutiques in the ultra-chic ski resort of Gstaad, Switzerland, haven of royalty and the international jetset. The designer restored and revamped a historic, intimate three-story building in the center of the village (above) for the first outpost, while the second is planned for the lobby of the luxe Gstaad Palace hotel. Capturing the architectural heritage of local alpine chalets mixed with a dash of American mountain lodge, the interior is finished in pine, oak, local stone and plaster evoking an atmosphere of comfort and warmth. Navajo rugs, antiques, beautiful showcases and unique artwork exuding the Ralph Lauren lifestyle make up the interior decor. The store highlights the brand's iconic collections - Ralph Lauren Collection, Purple Label, Black Label, Blue Label, Polo and RLX Ski - as well as the three new Ralph Lauren Watch collections.

[via JustLuxe]

Tags: boutique, Gstaad, Ralph Lauren, RalphLauren, ski resort, skiing, SkiResort, Switzerland

Filed under: Apparel

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Reader Comments (Page 1 of 1)

inese Jan 13th 2010 2:05PM

Ralph Lifshitz...opens a couple of stores... in Gstaad...near Roman Polanski's home.

A year from now...Lifshitz will cancel his lease in Gstaad.

Wanna bet?