Philip Stein Fruitz Ladies Watches

by Ariel Adams (RSS feed)
Jan 10th 2010 at 12:02PM

In what might just be a genius line of new affordable women's watches, Philip Stein offers up a 'healthy tasty treat' with these new Fruitz ladies' watches. It isn't so much that the idea of making fruit into watches is genius, but the execution thereof is perfect. Highly colorful ladies watches are certainly in - as are ones that are not too expensive. The concept here is that Philip Stein was able to connect the colors with tangible things that people know and enjoy. The watch dials are meant to resemble a juicy fruit cut in half. Hour markers for example are supposed to look like seeds. The colorful equations come in several styles (five shown) and are rightly given names such as, Watermelon, Coconut, Blueberry, Papaya, Grapefruit, Raspberry, Plum, and Orange. There are many ways of expressing your favorite fruit through the potential available colors. The dials have a soft sunburst pattern and three dimension face with curved chapter ring and applied numerals.

Inside the watches are quartz movements and something that Philip Stein calls their "natural frequency technology." I've never personally tested it myself, but it is supposed to make the wearer feel better. The cases are in polished steel (or gold plated) and the straps are rubber. The seconds hand is curved, a style I think Philip Stein borrowed from the stylish Japan only Seiko Galante watches. The Fruitz watches retail at $225 each and should be available in Philip Stein boutiques and stores such as Bloomingdale's and Nordstrom this month.

Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

Tags: fruit, Fruitz, Philip Stein, PhilipStein, watches

Filed under: Timepieces / Watches

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Reader Comments (Page 1 of 1)

Pies Jan 10th 2010 8:02PM

You do understand that the "natural frequency technology" is bs, right? It's described by the manufacturer as "designed to reinforce the human body’s electromagnetic field to increase energy levels, stamina, and sleep."

MaryacCormack Jan 21st 2010 10:37AM

Has anyone seen these watches in new York?

milen Feb 6th 2010 2:05AM

I joined the fruitz watch contest on their website,and i think the contest is a SCAM…why? i saw my name after the time of the contest is over,i was declared as the winner…and i even saw my name at the side where it says,im the last winner…but when i checked the site again,just now i saw a different winner is declared…what was that? is this contest a joke? i even took a picture where i was declared the winner…i waited the whole night,waiting for them to declare who the winner is…im a big fan of PS, after what happened i dont think i can still believe that the contest they have are real..Philip Stein,pls explain what happened to the FRUITZ WATCH contest…