Hemingway's Great-Granddaughter Named the New Face of Gianfranco Ferré

by Jared Paul Stern (RSS feed)
Jan 8th 2010 at 7:01PM

Willowy blonde model Dree Hemingway, 22, daughter of Mariel and great-granddaughter of famous author Ernest Hemingway, has been chosen to star in the latest ad campaign for Italian fashion house Gianfranco Ferré. The firm's creative directors Tommaso Aquilano and Roberto Rimondi say they chose Hemingway to portray "the free and fearless nature of an utterly feminine woman" which the collection demanded. Dutch photography duo Inez van Lamsweerde and Vinoodh Matadin shot the images for the Spring / Summer 2010 campaign. Dree has previously appeared in ad campaigns for Abercrombie & Fitch and DKNY and was featured on the runway of Givenchy's Fall / Winter 2009-10 fashion show.

Tags: ad campaigns, AdCampaigns, Dree Hemingway, DreeHemingway, Ernest Hemingway, ErnestHemingway, Gianfranco Ferre, GianfrancoFerre, Inez van Lamsweerde and Vinoodh Matadin, InezVanLamsweerdeAndVinoodhMatadin, Italian fashion, ItalianFashion, Mariel Hemingway, MarielHemingway, models

Filed under: Apparel

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Reader Comments (Page 1 of 1)

C.S. Jan 8th 2010 7:38PM

One would think that in 2010, a free and fearless nature could be expressed by methods other than a stiffly-held cigarette.

C.S. Jan 8th 2010 7:39PM

And what's the point of having a cumbersome two step commenting process if you're going to get spam posts anyway?

S Jan 9th 2010 2:39AM

Ron Burkle

David Jan 15th 2010 12:50PM

Utterly devoid of sensuality -- cold, garish, clunky, silly, dumb, phony, and altogether
unappealing. Good luck with that image selling anything.

Leah Jan 15th 2010 1:32PM

An "utterly feminine woman" doesn't engage in self-destructive, noxious behavior such as smoking or posing topless.

This is just another misogynistic fantasy concept, courtesy of men who hate women who run the fashion biz.

And how awful that some younger women who haven't been taught proper values may view this ad and think it's supposed to be cool.

abdul5511 Jan 16th 2010 8:54PM

wow!
I remember when she was born
she is so different looking than other models
more beautiful.

Her aunt Margaux Hemingway died about 20 years
ago. I think it was a suicide.