IWC is the winner of the Readers' Choice Award for Best Watch Line.

With a deep connection to functionally themed luxury sport watches, IWC rejects an approach to watch making that focuses on form over function. In recent years according to one poll, IWC, has risen to be considered the top luxury watch brand among wealthy Americans. Frequently sighted on the wrists of athletes to actors and bankers, the wide adoption of IWC watches proves that watch lovers want timepieces with utilitarian roots.

IWC watches are split between two major styles, with activity themed offerings such as Pilot or Aquatimer diving watches, and classic "thinking person" styles such as the mega popular Portuguese or Ingeniuer timepieces. Equally proficient in steel or gold, IWC is also known to offers excellently finished movements of in-house design and manufacture. IWC is also known for offering luxury watches for a wide array of budgets from mid level luxury to the ultra high-end.

While a name like "International Watch Company" might sound universal, the brand is totally Swiss in design and quality. IWC watches have little trouble being recognized in most circles and benefit from a distinct lack of pretentiousness in their brand image. Owning an IWC luxury watch typically communicates that you buy nice watches for your own enjoyment, not merely for others to see.