Julianne Moore Newest Bulgari Brand Ambassador
In what is actually a highly anticipated ad campaign, Julianne Moore will soon debut as Bulgari's new leading lady. The popular Hollywood actress will be working closely with the well-known watch and jewelry brand (who actually produce quite a few other times as well) in a variety of planned advertising campaigns. The first of which will be the "Eccentric Charisma" campaign where Moore models nude or otherwise promoting the Bulgari Serpenti line among others. One series of images has the actress wearing an 115 carats of Colombian emeralds. These are in the form of a pair of earrings (that look like that have the power to pull ear lobes to the floor) See images of the earrings as well as a teaser video to the campaign here.
The award winning actress will likely help stimulate the brand that is need of such vitalization. As for me, I don't know what Moore is promoting for Bulgari in the above image, but strangely I want one... One of the new collections that Moore will be modeling are the Bulgari Serpenti collection items that I previously discussed here. The Serpenti collection is themed on snakes and scales. Adding an a degree of Egyptian exoticism to the watch, jewelry, and other accessory items. Bulgari touts the new collection as a return to the design aesthetic that made the brand famous to begin with. Plus, the connection with leading beautiful women of the world (such as the always charming and attractive Julianne Moore - the image here reminds me of Boogie Nights, I wonder why...) is a strong tactic in reaffirming the Bulgari brand as a beautiful brand, instead of just an opulent or trendy brand that has become more Bulgari's image as of late. Look for the "Eccentric Charisma" ads to appear beginning in February 2010.
Ariel Adams publishes the luxury watch review site aBlogtoRead.com.