Avenir Chrono Boss Premiere Watch Collection

by Ariel Adams (RSS feed)
Dec 17th 2009 at 12:03PM

This new watch brand just sort of popped up out of nowhere. It looks to be aimed mostly to the fashion and high-end crowd who wake up each morning thinking about how blingy they want to be on a scale of 1 to "blinded by sparkles." Still, the watches aren't to shabby. Rather appealing looks with high quality components and Swiss movements. The first line from the Avenir Chrono brand is this Boss Premiere watch collection that comes in steel, rose gold, and platinum. Plus, you can get them decked out with diamonds. Now that I think of it, with a name like Avenir Chrono, the brand pretty much has to release only chronograph watches from now on right?

The guys behind the brand are also behind the Rafaello & Company Jeweler brand. They tend to stick to urban pop culture elite as their best clients. While watches are not a new venture for them, the Avenir Chrono brand is. The watches comes in two sizes - 50mm wide and 44mm wide. Both bold in stature. There is one major thing that the watches really excel at, and this is high contrast to attract attention. Watch makers have known for years that a high contrast ratio look in watch makes them appealing. Plus it is good practice to throw in a splash of red. Look closely and you see it. Avenir Chrono took good notes in watch design class. You can see the high contrast of black and either the gold or steel (and platinum).

Titanium is also used in the cases and for parts of the bracelets. Inside the watches are Swiss ETA Valjoux 7753 automatic movements. The dials are pretty easy to read and masculine (kind of going for an aviator style look), while the dial plate is machine guilloche engraved. Imagine the diamond versions as you will, with diamonds all over the case and bracelet (but not the face thankfully). Prices for the Avenir Chrono Boss Premiere watches start at about $12,500 and go to $45,000 (for platinum most likely). Opt for the diamond encrusted "Black Snow" models and prices jump to $65,000 - $120,000.

Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

Tags: Avenir Chrono, AvenirChrono, Boss Premiere, BossPremiere, Rafaello Company, RafaelloCompany, timepiece, watch