Rolex: Classics for Generations
No list of luxury watch brands would be complete without Rolex, which is nominated for a Luxist Award. After all, it is the most well-known luxury watch brand in the world. With a reputation more solid than platinum, Rolex watches have been said to be "as good as money" not only in looks, but in retaining value. The Rolex secret is in continuous refinement of models that are each classics unto themselves. Rolex rarely releases a totally new model, but rather keeps tweaking watches that are demanded time and time again, generation after generation.
Rolex watches such as the Submariner, GMT Master II, Daytona, and Datejust all have something in common. In addition to superior levels of construction and reliability, they have the unique ability to look good on most any wrist. The universal luxury brand also has universally looks good. With Rolex, being conservative is one of their key assets.
Being fanatical about quality has helped Rolex garner their reputation as a producer of extremely well made mechanical movements, all made and developed in-house. While their most complex movement currently made is only a chronograph, the movements are considered highly reliable. Outside, Rolex uses the finest metals and alloys to produce their world famous looks.
While Rolex timepieces aren't the most expensive luxury watches, they hands down have a name that is worth the most. No well-rounded watch collection is complete without one, and wearing a Rolex affords you respect no matter who you are with.
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