Gucci: Nobility Inspired Italian Craftsmanship
Gucci has been nominated for the Luxist Awards in the category of Best Leathergoods Line, in addition to a nomination for Best Clothing Designer. Started by one man, Guccio Gucci, in Florence Italy in 1921 it was originally just a small leather goods and luggage shop that combined the master craftsmanship of Tuscan artisans with the refinement of English nobility. Gucci drew from his experience working in London's Savoy Hotel to grow his label that featured bags, trunks, gloves, shoes, and belts. The shop quickly began to attract sophisticated buyers from around Europe and the world.
In the 1940s Gucci got creative when faced with a shortage of standard materials and came up with the iconic 'Bamboo Bag', which is still available today. Then in the 1950s the brand famous 'green-red-green' web was created, and in the 1960s Jackie Kennedy carried the Gucci shoulder bag and inspired the 'Jackie O' name the bag carries today. The brand continued to grow and prosper over the years, becoming a global force of tradition and innovation in luxury goods. In 1995 Gucci became a fully public company, which enabled it to reach even higher heights of success -- including being named 'the most desirable luxury brand in the world' in 2007.
Want to learn even more about the history of this iconic luxury label? A special limited edition Gucci by Gucci is available at Gucci boutiques and offers a 450 page in-depth look into the brand's beginnings and its growth through the years, including previously unpublished product and celebrity photographs.
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Gallery: More from Gucci