Lara Stone Replaces Madonna as the Face of Louis Vuitton

by Jared Paul Stern (RSS feed)
Dec 11th 2009 at 9:01PM

Louis Vuitton is bidding adieu to aging pop chameleon Madonna and replacing her with model-of-the-moment Lara Stone, nearly 30 years her junior, in its upcoming ad campaigns. The Dutch stunner, who appears on the cover of the new British Vogue and has starred in numerous other high-profile ad campaigns, will bring a breath of fresh air to the famed French brand. Stone poses on a bed of moss and ferns surrounded by doves in the new ads, photographed by Steven Meisel, which will debut in Februrary fashion mags. "Because the collection loosely took its cues from the idea of the New Age traveler, we decided to create a green, outdoorsy set that would evoke a spirit of peace and love," Vuitton designer Marc Jacobs tells Vogue UK. "To model the clothes, we wanted a modern, iconic, sexy beauty... It had to be Lara Stone."

Tags: ad campaign, AdCampaign, fashion, Lara Stone, LaraStone, Louis Vuitton, LouisVuitton, Madonna, Marc Jacobs, MarcJacobs, model, Steven Meisel, StevenMeisel