Aston Martin Takes Another Look at the Lagonda Concept

by Noah Joseph (RSS feed)
Dec 10th 2009 at 11:01PM

Ever meet a pair of siblings and notice one excels at everything and the other's a bit of a deadbeat? That's Aston Martin Lagonda Limited. If you're wondering what the Lagonda part is for, you're on the right track. It forms the full name of the company best known for producing James Bond's automobile of choice, but while Aston Martins are some of the most beautiful and successful sportscars on the road or track, Lagonda is considerably less so.

The automotive marque originally founded in 1906 was acquired by Aston Martin in 1947, and though Aston's tried at several intervals to revitalize its sister brand, not much good has ever come from it. Most recently, the company announced the rebirth of Lagonda, unveiling the concept car you see above at the 2009 Geneva auto show. It was supposed to be a luxurious crossover, based on the Mercedes GL-Class and powered by a V12 engine. Reception was rather cold, and Aston pulled the concept after the first day. But now it's back, courtesy of a new batch of photos released by Aston Martin's PR department. What they're up to – and why they've brought the one project that failed back to light – is beyond us, but you can have a look for yourself in the fresh gallery below.

Gallery: Lagonda Concept