Lancôme Selects Julia Roberts as "Global Ambassadress"
"By her remarkable personality and career, Julia Roberts is an emblematic woman of her time," said Youcef Nabi, president of Lancôme International. "Her exceptional talent, her radiance, and her strong commitments perfectly echo Lancôme's values. We are convinced she will embody the brand in the most sublime way possible."
Lancôme executives declined to share details on the relationship between Roberts and the brand, including the amount the actress is being paid to sell the products, the length of her contract, and specific duties, saying more would be revealed early next year.
Roberts, who is said to command salaries upward of $20 million for her acting projects, is in post-production on two films - Eat, Pray, Love, and Valentine's Day.
The WWD article goes on to say that "getting Roberts - or any other star of her caliber - to appear in U.S. advertising a decade ago would have been a longshot, although many stars consented to appear in product advertising outside the U.S. ... however, the celebrity culture has become ubiquitous, and the stigma once associated with selling products to middle America seems to have disappeared."