Gucci Launches Snowman in Africa Charity Collection for UNICEF

by Lisa Palladino (RSS feed)
Nov 28th 2009 at 6:01PM

Gucci Launches <I>Snowman in Africa</I> Charity Collection for UNICEF

Gucci Creative Director Frida Giannini has collaborated with author and illustrator Michael Roberts for the fifth anniversary of the Gucci Campaign to Benefit UNICEF. As in the past, this year's initiative centers around the holiday period promotion of an original collection of items designed by Giannini to be exclusively sold in more than 200 Gucci stores worldwide and on Gucci.com.

Giannini has commissioned acclaimed author and illustrator Roberts to create a sequel to his highly successful 2004 children's book, Snowman in Paradise. The new book, Snowman in Africa, will be exclusively on sale in Gucci stores and on Gucci.com until December 31, 2009. Gucci will donate 100% of the retail price of the book to UNICEF.

Giannini also has designed exclusive Gucci accessories as well as a Gucci Gift Card to benefit UNICEF, all of which are inspired by Roberts' magical book illustrations -- two new medium sized Gucci Joy handbags, symbolic charms, and a wrist wallet and coin purse. The Joy Bags, charms, small leather goods, and gift cards will be on sale in Gucci stores in more than 20 countries until December 31, 2009, and 25% of the retail price of each item will be donated to UNICEF.

The annual Gucci Campaign to Benefit UNICEF has consistently supported education, healthcare, protection, and clean water programs for orphans and children affected by HIV/AIDS in sub-Saharan Africa. In this five-year period, Gucci has committed more than $7 million to UNICEF.

Tags: charity, Gucci, handbag, handbags, snowman, UNICEF

Filed under: Handbags, Charity

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Reader Comments (Page 1 of 1)

Kavi Dec 1st 2009 10:43AM

This is a great initiative. UNICEF USA and UNICEF Canada have some great partnerships this season to really help out people all around the world. I believe they have a partnership with IKEA as well...you can check that out at http://www.shopunicef.ca