Angelina Jolie and Brad Pitt To Design For Asprey
Brad Pitt has designed pieces for Damiani when he was married to Jennifer Aniston. Jolie has worn Asprey on the red carpet before and both Jolie and Pitt have also commissioned pieces privately from Asprey. WWD has a gallery of the pieces which include silver baby gifts, pendants and rings features micropavé diamonds and gemstones.
As WWD mentions, the collection should bring some attention to Asprey, which has been struggling to find its niche lately. Last year the brand decided to narrow down its offerings and to focus on bridal and high-end jewelry. In September after Hermes bought out the Asprey store on Bond Street in London rumors swirled that Hermes might buy the entire Asprey business. Asprey had two consecutive loss-making years with sales dropping from £17 million to £13 million but the tremendous star power of Brangelina might mean happy days are here again for the brand.