Angelina Jolie and Brad Pitt To Design For Asprey

by Deidre Woollard (RSS feed)
Nov 16th 2009 at 6:01PM

Can two of the hottest stars in the world pep up an esteemed but faltering British jewelry line? WWD announced that Brad Pitt and Angelina Jolie have created a capsule collection of gold jewelry and silver snake-themed accessories called The Protector. The collection was conceived and designed by Pitt and Jolie and will go on sale at Asprey stores in London, New York, Beverly Hills, Tokyo and Dubai later this week. All net proceeds from the pieces, which include a serpent-handled baby spoon for $525, will benefit Education Partnership for Children of Conflict, a nonprofit Jolie cofounded in 2006. Jolie, who is a Goodwill Ambassador for the UN Refugee Agency, has a deep interest in aiding young victims of war, conflict and natural disasters.

Brad Pitt has designed pieces for Damiani when he was married to Jennifer Aniston. Jolie has worn Asprey on the red carpet before and both Jolie and Pitt have also commissioned pieces privately from Asprey. WWD has a gallery of the pieces which include silver baby gifts, pendants and rings features micropavé diamonds and gemstones.

As WWD mentions, the collection should bring some attention to Asprey, which has been struggling to find its niche lately. Last year the brand decided to narrow down its offerings and to focus on bridal and high-end jewelry. In September after Hermes bought out the Asprey store on Bond Street in London rumors swirled that Hermes might buy the entire Asprey business. Asprey had two consecutive loss-making years with sales dropping from £17 million to £13 million but the tremendous star power of Brangelina might mean happy days are here again for the brand.

Filed under: Jewelry, Charity, Celebrity Design

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